Principais tomadas de decisão:
The #VacinaMaré campaign provided Covid-19 vaccines to more than 36,000 residents over 18 years of age in the favelas of Maré, bringing the total vaccination rate of the territory to over 90%
During the vaccine drive, NESsT portfolio company Maré de Sabores provided food to 900+ health professionals and volunteers, including over 2,700 snacks and 1,200 meals.
The campaign was a joint initiative by Fiocruz, Redes da Maré, the Municipal Health Department, SAS Brasil and other partners.
The favelas of Maré, located in the north of Rio de Janeiro, Brazil, is home to more than 140,000 people. To ensure that the inhabitants of this densely populated region are well-protected from contracting Covid-19, Fiocruz, Redes da Maré, the Municipal Health Department, SAS Brasil and other partners launched #VacinaMaré, a large-scale vaccination campaign supporting 31,000 residents over 18 years of age.
Maré de Sabores, a Brazilian social enterprise in the NESsT - IKEA Social Entrepreneurship Latin America Accelerator, supported the vaccination drive by providing food to more than 900 health workers during the campaign, serving 2,700 snacks and 1,200 meals.
This Maré-based catering company was founded to equip local women, especially low-income single mothers, with training, work experience, and job opportunities in the food industry to help them build their financial independence. Most program graduates secure careers in gastronomy, some find employment within Maré de Sabores while others start their own businesses.
In response to pandemic lockdowns, the enterprise initiated several business lines and quickly expanded to new markets. With NESsT and IKEA Social Entrepreneurship’s support, it is refining its new lines of services, developing its market segments, and strengthening its digital infrastructure to recruit and train more women.
“We had to seek solutions and design new lines of services. We started offering delivery services and preparing quality meals for humanitarian projects. In 2020, we distributed 65,000 meals, “ explained Mariana Aleixo, co-founder of the social enterprise.
Initially planned to last four days, #VacinaMaré was extended due to high demand and vaccinated more than 36,000 people, five thousand more than the original goal.
“At the beginning of the pandemic, Maré registered high rates of deaths and contagion. And now, 86,805 residents, the equivalent of 90.4% of its population over 18 years old as of early August 2021, have already received the first dose of the vaccine. The campaign's success reflects the power of the territory itself, the articulation and local mobilization of Redes da Maré, which was organized in an integrated manner with FioCruz to achieve the campaign's objectives,” Mariana commented.
With its experience in large-scale food production and well-trained team, the social enterprise was able to respond quickly to the vaccine drive’s change in demand, “Our biggest challenge was to organize such complex logistics in a short period of time. However, we were able to count on the support of our partner Assaí Atacadista, and we built a support network with some restaurants such as Slow Bakery, Filone, Casa da Tatá. The supplies provided were fundamental in the daily preparation of snacks,” added Mariana.
“We are very proud to have Mare de Sabores in our portfolio. Since its foundation, 800 women graduated, 160 of whom have found a job in the area.”
Sobre a NESsT
NESsT investe em empreendimentos sociais que criam empregos de qualidade para comunidades carentes e, ao mesmo tempo, sustentam o planeta. NESsT levanta capital filantrópico e de impacto investindo para apoiar as comunidades mais pobres que enfrentam isolamento, discriminação e falta de habilidades de trabalho ou educação. Desde seu lançamento, a organização já treinou mais de 21.000 empresários, apoiou mais de 1.200 empresas sociais e investiu em cerca de 200 que criaram mais de 70.000 empregos de qualidade beneficiando 700.000 indivíduos carentes em países de mercados emergentes.
Sobre IKEA Empreendedorismo social
IKEAA visão da empresa é criar uma vida diária melhor para o maior número de pessoas possível. IKEA O empreendedorismo social começou em 2012 para analisar como a marca IKEA poderia incluir produtos e serviços de empreendedores sociais em nossa oferta. Mais recentemente, IKEA expandiu seu apoio para incluir programas que aceleram o movimento do empreendedorismo social em geral. Apoiando empreendimentos sociais com a visão de criar uma sociedade mais inclusiva e igualitária, nossa ambição é ter um impacto positivo no sustento das pessoas. Hoje, apoiamos e impulsionamos empreendedores sociais em todo o mundo, assim como expandimos os negócios que fazemos juntos. Dessa forma, podemos ser parte da criação de novas oportunidades para pessoas e comunidades vulneráveis - ao mesmo tempo em que lutamos contra as causas fundamentais da pobreza e da desigualdade.